raw talent


Raw Talent is a direct mail piece aimed at the graphic design industry to promote the graduating Advanced Diploma class at Design College Australia’s (DCA). Despite fierce competition in the design industry, DCA has a reputation of producing practical, ‘can-do’ graduates.


As new designers in the industry, the graduates will bring pure ‘Raw Talent’. This idea was communicated in every aspect of this piece from stock selection, logo, illustration, colour palette, printing and binding technique to image treatment. The use of thumbnails and roughs instead of studio shot photography and handwritten body copy added a human touch.