I like understanding how and why things work.

I've always been more interested in the thinking that happens before the design begins. Understanding the problem, asking questions and finding connections is as much a part of my process as the creative itself.

Over the last 10+ years I've worked across retail, agency, government and in-house environments creating digital, print and brand experiences. While design has often been the output, I've always enjoyed understanding how ideas connect and turning complexity into something thoughtful, considered and easy to understand.

I enjoy work that allows me to learn, collaborate and build things with purpose. Whether that's a campaign, a website or a creative system, I believe the strongest outcomes come from understanding the bigger picture before jumping into the creative.