Kubofit Brand Campaign
KuboFit is a new fitness app on the market. KuboFit’s goal as part of Australia’s largest fitness network is to make it easier for you to achieve your health and fitness goals. Team
Creative Director: Karl Mathers
Art Director: Amy Gallo (nee Melksham)
Users were required to take two actions in order for the KuboFit app to be launched. First, the campaign encouraged people to delete their current gym’s fitness app while also downloading the KuboFit app.
Karl Mathers’ creative copywriting and the decision to use everyday people to whom users could relate helped the campaign meet the brief. One of the most important aspects of the campaign was making sure the people in the photos looked like they were ready to go or working out. This was accomplished in a variety of ways, but the most successful images were those in which the person had beads of sweat all over their body.
