Poteniate
Potentiate is a data aggregation firm who in thier own words ‘see things that others don’t.’ Potentiate were looking for an immersive web solution that could still deliver on their new brand strategy of ‘now you see it.’
The lemniscate from the logo was used to create an interactive element for the website. The idea was to break apart the logo to create individual data pieces and reassembling as unique illustrations.
