KuboFit // Brand Launch Art DirectionA launch campaign developed for KuboFit, using relatable fitness imagery and bold messaging to encourage users to make the app part of their existing routine.
The campaign needed to drive awareness of the new app while encouraging people to move from their current gym platforms to KuboFit. Working with the campaign messaging, I developed an image direction centred on everyday people actively training, creating a more relatable and achievable view of fitness across outdoor, digital and gym-based advertising.
