Michael Hill Jeweller // Retail Campaign Creative DirectionTranslating the Mother's Day brand campaign into a cohesive retail experience across print, digital and in-store touchpoints.
Inspired by the strength and resilience of motherhood, Michael Hill's Mother's Day campaign drew inspiration from the symbolism of the Totorere shell from the Spirits Bay collection.
Working from the overarching brand TVC, the retail campaign required the development of a cohesive creative direction that could be consistently translated across catalogue, photography, point of sale, social media and tactical campaign assets while maintaining the emotional connection at the heart of the campaign.
